Drew Barrymore and Orlando Bloom to Star in MSC Commercial – Cruise Industry News

MSC Cruises announced today that Drew Barrymore and Orlando Bloom will be starring in the brand’s first-ever Big Game (i.e. Superbowl) commercial.

According to a press release, the 60-second ad will highlight MSC Cruises’ blend of European style and American comfort while showcasing the company’s upcoming flagship, the MSC World America.

Barrymore and Bloom are joining forces with MSC Cruises to launch the family-owned company’s first national advertising campaign as part of its ongoing North American expansion, the company said.

Viewers will see the two actors taking a vacation onboard the MSC World America, which debuts in Miami in April 2025.

“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” said Drew Barrymore, actress and host of The Drew Barrymore Show.

“They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”

In the commercial, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club’s Top Sail Lounge, an exclusive area in MSC Cruises’ ship-within-a-ship suite enclave.

Bloom offers his critique as Barrymore belts out a rendition of “Holiday,” which is also the new campaign’s musical signature.

“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom, actor.

“The MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure the MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”

The ad was produced by creative agency Highdive, MSC said, and was designed to highlight what sets the brand apart from other cruise options.

“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of the MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA.

“We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course,” she added.

The new campaign kicks off an eventful year for MSC Cruises in the U.S., the company said. The MSC World America will be the brand’s largest ship to serve the North American market, debuting in PortMiami on April 9, 2025.

The LNG-powered ship will offer seven-night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas.