Cunard Reports Record-Breaking Bookings in 2024 – Cruise Industry News

Following the launch of the Queen Anne, Cunard has reported record-breaking bookings in 2024.

From Jan. 1, 2024, to Oct. 31, 2024, Cunard recorded 73,000 additional guest reservations compared to the same period in 2023, representing a 23 percent year-on-year increase, the company said in a press release.

Katie McAlister, president of Cunard, said: “As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance.”

This milestone marks the highest number of guests booked during this timeframe compared to any equivalent period on record, the company added.

UK and North American markets contributed significantly to this success, with a 24 percent increase in bookings from the UK and 29 percent more from North America, compared to 2023.

The arrival of the Queen Anne in May has impacted this growth, alongside the launch of three new cruise programs in 2024.

McAlister said that the British brand continues to attract travelers from across the globe.

“The launch of the Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests,” she said.

Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 program in October.

According to Cunard, global appeal around the brand continues to grow, as more than half of bookings between Jan. 1 and Oct. 31 originated from outside the UK.

Targeted marketing campaigns in these regions drove a 22 percent increase in international guest bookings over the past year.

In addition, Cunard continues to attract both new and returning travelers. The company saw a 49 percent rise in first-time guests choosing to sail with Cunard compared to the same period in 2023.