MSC Cruises unveiled details of its retail offerings onboard the MSC World America, ahead of the ship’s debut season in the Caribbean Sea starting in April from Miami.
According to a press release, the line’s newest vessel will feature nine shops across over 1,000 square meters of retail space. Highlights include Luxury at Sea, the company’s first pre-owned luxury accessories boutique, offering items from brands such as Hermès, Chanel, Dior and Louis Vuitton.
The ship will also debut the first Sif Jakobs Lab-Grown Diamonds store at sea, featuring certified 14k gold and lab-grown diamond pieces. A new Bulova Pop-Up Shop will showcase a selection of the brand’s watches in the World Galleria.
The World America will also include TimeVallée, with luxury options from brands like Cartier, Chopard, Hublot and Tag Heuer. Additionally, an Omega Shop, MSC Cruises’ fourth single-brand boutique, will feature the latest Omega watch collections.
Jewelry offerings include World of Jewels, with selections from Chopard, Messika and RF Jewels, alongside Effy Jewellery, which will showcase its fine jewelry collection.
Georg Schmickler, senior ice president of onboard revenue, MSC Cruises, said: “We are thrilled for our future guests to experience our dynamic retail offering aboard our newest ship, MSC World America. The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favourites. With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.”
The MSC World America will launch on April 12, 2025, from PortMiami, offering week-long Eastern and Western Caribbean itineraries. Destinations include Puerto Plata, San Juan, Costa Maya, Cozumel and Roatán. Each voyage will also include a stop at Ocean Cay MSC Marine Reserve in the Bahamas.
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