Royal Caribbean finishes its 9-month world cruise after becoming a TikTok sensation

Royal Caribbean’s viral 274-night world cruise has ended after visiting around 60 countries across seven continents, including Antarctica.

On Tuesday morning, Serenade of the Seas returned to Miami to complete a 9-month journey around the world that visited all 7 continents.

This was Royal Caribbean’s first every foray into offering a world cruise, and it was not only successful, but generated a lot of buzz along the way.

Royal Caribbean divided up the world cruise into four segments, with some cruises on the entire journey, and others on shorter portions.

The Ultimate Americas Cruise
The Ultimate Asia Pacific Cruise
The Immersive Africa Cruise
The Ultimate Europe and Beyond Cruise

Royal Caribbean International President and CEO Michael Bayley celebrated the completion of the world cruise by joining the ship for its final few days.

“What an amazing voyage these brave travelers have made,” he posted on his Facebook page during the final day of the sailing, “Over the past days they have shared their stories, many telling of a true life changing experience and sharing such joy and emotion over new relationships formed and bonds created with fellow travelers and crew. The Serenade of the Seas has become such a warm friendly community and emotions run deep.”

“It has been a true honor to represent the team at Royal Caribbean who curated and led this grand adventure. We were trusted by so many to deliver such an experience and we did it.”

He went on to thank the officers in charge of Serenade during the voyage, “Thank you to our incredible team members ship and shore and to our two Captains Stig and Kjell whose wisdom and seafaring mastery safely guided all around the world safely and securely.

He also thanked the crew and guests for being a part of the experience, “To our beautiful caring and loving crew who demonstrated their humanity and love to our guests. To our guests for being such understanding, compassionate adventurers and for trusting Royal Caribbean. Onwards and Upwards!”

Internet fame

The world cruise rose to fame almost immediately on TikTok, as it generated a great deal of interest from people who couldn’t fathom spending almost an entire year on a cruise ship.

The cruise set sail on December 10, 2023 and a series of videos were posted speculating on what might happen during such a long journey.

By the time the ship departed Miami, there were already 9 million views on TikTok for the #RoyalCaribbeanUltimateWorldCruise hashtag.

Later in January 2024, Mr. Bayley was talking to members of the press about the world cruise and admitted they could not have predicted that kind of response, “We had no clue that it would become… there’s been 290 million views of some of the TikTok stuff that’s gone out in the ultimate cruise.”

A world cruise unlike others

One distinguishing factor about Royal Caribbean’s world cruise was it set out to be the ultimate world cruise.

Mr. Bayley recalled the planning for it began during the cruise industry shutdown of 2020, “We kind of had this endless discussion about… let’s really do something big. So let’s do a world cruise because people want to they’re going to want to go out and experience things.”

“Most world cruises last four months max. So we said, no, let’s do the ultimate world cruise.”

“The team went off and they created the itinerary and they came back and they said, yeah, it’s nine months. So we said, yeah, let’s do that.”

According to Mr. Bayley, over 800 people booked the entire world cruise, with one of the first tickets for the sailing selling for $750,000 for a suite on Serenade of the Seas.

Another world cruise in the works

If you’d like a chance to sail on a world cruise, Royal Caribbean has plans for another but details aren’t available yet.

While onboard the final days of the first world cruise, Mr. Bayley confirmed a second world cruise is being planned.

At a community hall meeting onboard, “The answer is yes, we are going to do another Ultimate World Cruise.”

“We’re announcing today that we are going to hold [an] Ultimate World Cruise reunion cruise. And when we have the reunion cruise, we are going to announce the next world cruise.”

“And when we announce the next world cruise on the reunion cruise, we will only open it for sale for those people who are on the reunion cruise.”

It will be on the September 7, 2025 sailing of Serenade of the Seas to Alaska.

He did admit there were a lot of logistical challenges with pulling off the world cruise, and it wasn’t easy.

“Some things haven’t gone to plan, specifically with the circumnavigation of Africa, and obviously that would come with a massive cost to the organization.”

He also said that while Serenade was a great choice for the world cruise, the next one needs a ship with “more outside staterooms”.

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